Branding Program
GOOGLE LEGEND
Is a program which helps you to transcend to be the best known in your industry.
BEST KNOWN WILL ALWAYS BEAT THE BEST
Effective branding considers the needs and desires of various stakeholders while maintaining consistency, emotional connection, and differentiation in order to achieve long-term success.
This PROGRAM IS FOR
• Standing for yourself and your business
• To command respect and ooze confidence from your peers and
customers
• Who wants to attract the right customers
• Who wants to have employees, suppliers, and partners who have
a vested interest in your business's success
• Helps to differentiate from competitors
• Position themselves as an expert
• Create an emotional connection with consumers, fostering
loyalty,
trust, and affinity towards your products or services
• Communicates a consistent message across all touchpoints,
ensuring that customers recognize and recall your business at
point of sale
• Helps build trust and credibility, making customers feel
confident in choosing your brand over others
• Should also target your satisfied customers, turning them into
brand ambassadors who spread positive word-of-mouth about
your business.
• It aligns your employees with your brand values, creating a
cohesive and motivated team that delivers a consistent brand
experience.
• To foster long-term relationships with customers, encouraging
repeat purchases and loyalty beyond short-term transactions.
• When expanding into new markets or launching new products/ services, branding ensures your business maintains a cohesive identity while appealing to new audiences.
THIS PROGRAM IS NOT FOR SOMEONE WHO
• Wants to depend on word-of-mouth marketing
• Does not want to growth extensively
• Does not want to know about the market
• Does not have the mindset to build a brand
• Does not believe in increasing the brand value
• Wants to continue to struggle selling the product as
competitor’s product is better know
• Does not want to position itself as an expert
• Does not know the benefits of niche targeting. Uses
comprehensive branding strategies.
• Believeves in laboriously growing rather than using exponential
fast track strategies
• Do not want to position yourself/product as the go to person to
make it happen